No light at the end of the tunnel

No light at the end of the tunnel

August marks my 9th year in Los Angeles.

I’m so proud of where I am right now, and what I’ve done with these past 9 years.

But I’m able to appreciate my success so much more because of how hard it was for me in the beginning.

When my first TV show was cancelled (R.I.P. “Trust Me”), I couldn’t find another job for 9 months. 

It was when the economy crashed, so I couldn’t even get a day job. 

Those 9 months tore me apart.

You're not taking this seriously enough

You're not taking this seriously enough

I know. That was a pretty harsh headline. 

But if you REALLY, REALLY, REALLY want your Hollywood dream, the truth will set you free. 

Big dreams never come true from half-assing it. 

You’re either going for it 110%, or you’re just not. 

Anything in between falls into the “just not” category.

See, most people are not making their dream a TRUE PRIORITY.

There are 2 main reasons why this happens:

WHY THE ACTIONS YOU’RE TAKING IN YOUR HOLLYWOOD CAREER AREN’T GETTING YOU WHERE YOU WANT TO BE

WHY THE ACTIONS YOU’RE TAKING IN YOUR HOLLYWOOD CAREER AREN’T GETTING YOU WHERE YOU WANT TO BE

One of the most common mistakes I see people making when pursuing their Hollywood dream is a lack of strategy.

I know it sounds crazy because most people believe there is no possible strategy when it comes to a Hollywood dream, but after working in the industry for 9 years, I promise you, it does exist and you should be using it.

Are Your Hollywood Expectations Unrealistic?

Are Your Hollywood Expectations Unrealistic?

When I tell people that I'm Hollywood's Success Coach, one of the first questions I often get is, "Oh, so you do a lot of managing expectations?"

And I've grown to really hate that phrase, "managing expectations."

It essentially means that I need to help you set more "realistic" goals and help you understand that your expectations may be out of control.

This. Is. Bullshit.

The Consequences of Later

The Consequences of Later

“Erica, please clean your room.”

“Mom, I’ll do it later!” {Story of my childhood!}

I swear the phrase “I’ll do it later” was invented by kids who didn’t want to do their chores.

When we were younger, that phrase meant the thing we said we’ll do was at the bottom of our priority list. It was this phrase we thought would magically convince our parents that we would, in fact, complete the task, but in a very nebulous time frame.

The consequences of using that phrase were limited to chores being completed at the absolute last moment—essentially living in a mess for as long as we could get away with.

When Your Circumstances Suck

When Your Circumstances Suck

What are your current circumstances?

You know, the ones that are holding you back from achieving anything GREAT in Hollywood.

Are you low on money? LA is hella expensive.

Do you lack a network of connections? They say LA is all about who-you-know.

No resources? 

Feeling alone?

Low on energy?

Lack knowledge?

Lack representation?

There are a million ways your circumstances could suck right now. 

And you may feel that all of them are reasons why you aren't where you want to be in your career.

I know I've felt that way before. Especially when it comes to M-O-N-E-Y.

But I've got some good news. (And some bad news.)